A STUDY ON ROLE OF SOCIAL MEDIA AS A MARKETING TOOL WITH SPECIAL REFERENCE TO BHARTI AIRTEL
Social media is an umbrella term; it defines the various activities that integrate technology, social interaction and the sharing of words, pictures, videos and audio. Using digital marketing is the present popular tool towards improving the quality marketing. Social media as a marketing tool is an effort which usually centres around creating a content online that attracts attention and encourages readers to like, share and even comment on it across their social network. Bharti Airtel Limited, a part of Bharti Enterprises, is India's leading provider of telecommunication services.
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