AN ANALYTICAL STUDY ON THE FACTORS INFLUENCING INDIVIDUAL INVESTORS’ DECISION MAKING BEHAVIOUR IN THE SELECTED DISTRICT OF BANGALORE
This study was conducted to analyse the awareness of individual investors on various investment options. It helps to know which sources of information will influence on decision making of individual investors. It focuses on the investment preference and factors influencing the investment behaviour. This study will help to scrutinise the level of satisfaction of the individual investors towards the services provided by the companies and the investments made. It helps researcher to ascertain the risks perceived by the retail investors in the investing.
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