GREEN MARKETING STRATEGIES TO ENHANCE SUSTAINABILITY AND PROFITABILITY OF HANDLOOM SILK IN KARNATAKA
Handloom industry plays a significant role in shaping the Indian economy. Handlooms include cotton, silk and Khadi. Handloom as an industry is labor intensive producing quality products. The power looms have taken over the handlooms. So, for the handlooms to recover and make a come back certain measures have to be taken. In this paper an attempt is made to suggest measures for reviving handlooms by making use of green marketing. Towards this, the existing draw backs, govt policies are studied and analyzed. To have a vision for upliftment of handlooms, suggested change in government policies are listed. The way to enhance efficiency of the handloom production is studied and recommendations are made. The current research is based on secondary data sources. It reviews problems faced by weavers and how skills can be enhanced is suggested in this paper. Remedies to reduce cost of production are mentioned.
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