A STUDY ON INTERNAL AND EXTERNAL VARIABLES INFLUENCING IMPULSIVE PURCHASE BEHAVIOUR OF APPAREL CUSTOMERS
Impulsive buying is an unplanned purchase done with no pre purchase intentions to buy a specific product. People may be involved in impulsive buying as they may perceive that to be the best buy at the moment. This paper identifies different types of internal and external stimuli that influences customers purchasing decision. This paper emphasises in connecting these variables on the impulsive purchase pattern of apparel customers. The study recommends that apparel retail store should initiate strategies by managing these internal and external variables to reach customers effectively as it can enhance impulsive buying behaviour among customers. This paper presents conceptual framework of analysing both the variables that may trigger any unplanned compulsive purchase as they are interrelated to analyse its effect in an apparel retail store environment. These variables lead to an emotion that customers will quickly react to.
Jain S, and Khanna VT. (2015). “Assessing and comparing the internal and external factors affecting offline impulsive consumer buying behaviour in India”, International journal of research –Granthaalayah, Vol.3(6), pp.33-44.
Khalil SH, and Raza A. (2018). “The influence of external stimuli on impulsive buying behaviour”, Journal of business and tourism, Vol.4(1), pp.97-117.
Patil P, and Agadi R. (nd). “Impact of visual merchandising on young customers apparel impulse buying behaviour”, Journal of advancement in Engineering technology, management and applied science, Vol.3(3), pp.187-199.
Pei ling L, and Yazdanifard R. (2015). “what internal and external factors influence impulsive buying behaviour in online shopping”, Global journal of management and business research, Vol.14(5).
Tinne WS. (2011). “Factors affecting impulse buying behaviour of consumers at superstores in Bangladesh”, ASA university review, Vol.5(1), pp.209-220.
- There are currently no refbacks.
Send mail to email@example.com with questions or comments about this web site.
International Journal of Management and Social Sciences, All rights reserved.