CUSTOMER FOCUS ON PUBLIC SECTOR BANKING SERVICES WITH SPECIFIC REFERENCE TO COIMBATORE CITY
On account of the competitive customer service and sprit, unleashed by the above said banks, there is a transformation in the customer needs like access to deposits anywhere anytime, speedy transfer of funds, quick remittances and bill collections and fast screening of credit proposals without undue paper work etc., This was hitherto unknown to the public sector commercial banks of India and it necessitated them to focus on service quality and customer satisfaction dimensions not only to retain the existing clientele but also to attract new customer to remain competitive. In this regard, this study attempts to assess the services provided to the customers in the banking industry.
Safeena R, and Abdullah HD. (2011). "Customer perspectives on e-business value: Case study on internet banking", Journal of Internet Banking and Commerce, Vol.15(1), pp.1-13.
Ravichandran K, Bhargavi K, and Kumar SA. (2010). "Influence of service quality on banking customers behavioural intentions", International Journal of Economics and Finance, Vol.2(4), pp.18-28.
Singh S, and Arora R. (2011). "A comparative study of banking services and customer satisfaction in public, private and foreign bank", Journal of Economics, Vol.2(1), pp.45-56.
Mehta RA. (2013). "Banking services and customer satisfaction-A study of public and private sector banks in Navsari city", Indian Journal of Research, Vol.2(3), pp.225-228.
- There are currently no refbacks.
Send mail to email@example.com with questions or comments about this web site.
International Journal of Management and Social Sciences, All rights reserved.