AN ANALYSIS OF CRITICAL FACTORS AFFECTING BUSINESS SUSTAINABILITY WITH RESPECT TO AGRI ENGINEERING MANUFACTURING COMPANIES USING STRUCTURAL EQUATION MODELLING

N. Usha, G. Devakumar

Abstract


The role of Agri Engineering Manufacturing Companies (AEMC) is of utmost importance in Farm Mechanisation of India. In order to balance the existing disparity in the level of mechanization, the intervention of innovation and technology for the sustainability of AEMC is need of an hour. Hence a Quantitative Research has been carried out to identify and analyse the critical factors such as Entrepreneurial Competency (EC), Business Model (BM), Innovation and Technology (IT) influencing the Business Sustainability (BS) of AEMC in the state of Karnataka, India. Total sample data of 354 AEMC has been analysed using SPSS and AMOS software. Cronbach alpha 0.809 and KMO 0.738 are well within the limit. SEM has been used to develop the construct pertaining to EC, BM, IT and BS. The Goodness of Fit statistics values such as GFI 0.972 and CFI 0.999 indicated good model fit. As per the research finding, it is recommended to collaborate with other firms or institutes for project fund. Technological advancement for Zero defect product manufacturing is suggested, customer retention and the new customer attraction to be achieved by providing after sales support satisfactorily and allot significant amount for R & D expenses to be technologically competent

Keywords


Agri Engineering Manufacturing Companies, Entrepreneurial Competency, Innovation and Technology, Business Model, Business Sustainability, AMOS

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