IMPACT OF DEMOGRAPHIC VARIABLES ON BEHAVIOURAL BIASES OF AN INDIVIDUAL INVESTOR IN INDIAN CAPITAL MARKET

Abstract

This study looks at Biases of a retail investor which gets influenced on the decisions through investments. Investors usually get unnoticed of the facts that they are being prejudice in their decisions and come to an end in not achieving return. For the present study of biases have been considered to see if there demographic variables of investor to take such bias decision and few of steps that has to be taken in order to mitigate the bias is stated. A survey method have been considered where in sample of 94 retail investors are considered, were in questionnaire consisting of questions relating to their personal profile, to analyze what degree of personality they exhibit and see if there is influence of biases of retail investor in their investment decision and have been handed to them for response. After collecting these responses, using statistical technique an in analysis have been carried out and have been realized that there exists relationship between demographic variables of an investor and biases they encounter.