STRATEGIES OF CUSTOMER ENGAGEMENT TOWARDS THE E-COMMERCE WEB SITES
This paper talks about the web utilization design and the inclination of clients in the choice of the sites. The strategies of customer engagement towards e-commerce websites has been discussed.
Bansal R. (1/1/2013). "Prospects of Electronic Commerce in India", Asian Economic and Social Society, pp.11-20.
Dholakia RR, and Chiang KP. (2003). "Shoppers in Cyberspace: Are They from Venus or Mars and Does It Matter?", Journal of Consumer Psychology, pp.171-176.
Dutta S. (June 2005). "Digital Business: A New Customer – Savvy Business Platform For Indian Banking & Retail Sectors", Indian Journal Of Management Science (Ijms).
Dvorak, and Phred. (2003). "A Web Maverick Sparks a Revolution", Wall Street Journal.
Fram HE, and & Grady DB. (1995). "Internet Buyers: Will the Surfers Become Buyers," Direct Marketing. Journal of Business Research.
Gehrt KC, Onzo N, Fujita K, and Rajan MN. (2007). "The Emergence of Internet Shopping in Japan: Identification of Shopping Orientation-Defined Segments", Journal of Marketing Theory and Practice, pp.167-177.
Griffith D, and Krampf R. (1998). "An Examination of the Web-based Strategies of the Top 100 U.S. Retailers". Journal of Marketing Theory and Practice, 12-23.
GVU, Graphic, V. a. (1998). "The GVU's Ninth WWW User Survey Report", Graphic,Visualization and Usability Center, Georgia Tech Research Corporation,.
Hoffman DL, Novak TP, and Peralta M. (1999). “Building consumer trust online”. Communications of the ACM, pp.80-85.
Jiang Z, and Benbasat I. (2004/05). "Virtual Product Experience: Effects of Visual and Functional Control of Products onPerceived Diagnosticity and Flow in Electronic Shopping", Journal of Management Information Systems.
K, B. D., & H, G. (2000). "Cliff-hanger Christmas", Business Week.
Mehta M, and Anand R. (3/10/2012). "Social Media and Micro-Entrepreneurs", Journal of Entrepreneurship and Management, pp.46-50.
Page C, and White EL. (2002). "Web Equity: A Framework to Build Brand Value in a Dot.com World,". Journal of Consumer Marketing, pp.231-246.
Seth JN. (1983). "An Integrative Theory of Patronage Preference and Behavior in Patronage Behavior and Retail Management Darden", Elsevier Science Publishing, New York, pp.9-28.
Tauber EM. (1972). "Marketing Notes and Communications: Why do People Shop?", Journal of Marketing, Vol.36, pp.46-59.
Turban E, Kind D, Lee JK, Liang TP,Turban DC. (2015)."Electronic Commerce: A managerial perspective", available online: https://www.springer.com/in/book/9783319362700
White EL. (2016). "Online Store Perceptions: How to Turn Browsers into Buyers?", Taylor & Francis, Ltd., pp.36-47.
- There are currently no refbacks.
Send mail to email@example.com with questions or comments about this web site.
International Journal of Management and Social Sciences, All rights reserved.