International Journal of Management and Social Sciences (IJMSS)

Lakshmi, K.S., Independent Researcher, PhD from Dept. Business Administration, PSGR Krishnammal College for Women, Bharathiar University, Coimbatore, India., India

• Vol 8, No 2.6 (2019): IJMSS - June 8(2.6) International Conference Proceeding Special Issue 2019 - Research Articles
  MARKETING STRATEGIES FOR THE DISCERNING ‘NEW WOMAN’ – CAN WOMEN’S MAGAZINES BE FAR BEHIND?
  Abstract

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