AN EMPIRICAL STUDY ON TRANSITIONOF MARKETING TECHNIQUE FOR BUSINESS SUSTAINABILITY WITH REFERENCE TO COIMBATORE CITY

Abstract

Marketing is the success mantra for any business in this slugfest contest of business era. In order to subsist in the competition of business world, reaching out the customer in an effective way is much more vital and one such technique of reaching customer in an effective way is online or digital mode of promoting a product to customer. Digital Marketing will augment the business revenue in more effective way, it will be a lucrative technique compared to the traditional method of promoting a Product. Digital marketing will mitigate the pit fall encountered in traditional marketing. Digital Marketing will foster the company to resist the tough challenge of business world in a prodigious way. Frontrunner of any race, must be conversant in their field in that line of thoughts, to survive in the business arena, updating technology is imperative and it tends to be invincible factor for victorious note. Here in this paper a delineation of beacon factor of success in business followed by, then assortment of marketing, literature review on marketing and need for digital marketing is discussed and the study is ended with the inference arrived through collecting response from the business people in coimbatore city regarding their perception on digital marketing towards the business sustainability.