CUSTOMER’S PREFERENCE AND SATISFACTION TOWARDS SNAPDEAL

Abstract

Snapdeal is a form of electronic commerce which allows customers to directly buy goods and services from a seller over the internet using a web browser. Today, both urban and rural areas enjoy internet facilities in this genre of technological up-gradation the customer buying behaviour has changed to a great extent. Companies are also well aware of these facts and that’s why they are also giving greater importance to online customer behaviour. Due to time constraint and the advent of better communication technologies, online purchasing has gradually taken shape. Customers are ready to purchase things through internet that will help them to save their time and effort. In the present study, an attempt has been made to study the customer’s preference and satisfaction towards snap deal in Pollachi taluk. The study mainly depends on primary data which have been collected from 110 customers of snap deal users by adopting convenience sampling technique. Simple percentage is employed to analyse the data. The study reveals that time saving and variety of choice is the main reason for choosing snap deal and most of the customers are using snap deal for buying fashion items. Further, they disclose that customers are highly satisfied with variety of choice and shipping charges whereas the customers are dissatisfied with cancellation of order by the service provider.