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A STUDY ON CONSUMERS BRAND PREFERENCES OF SELECTED FMCG PRODUCTS WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT

Ramya John, P. Santhi

Abstract


Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. FMCG products fulfill the primary needs of consumers and are usually small-ticket items that are necessary for most households. As income level continue to grow more people are likely to shift to consumption of branded products and services. The customers in the current scenario not only purchase the product based on the quality that it contains but they carefully analyze it and then go for the purchase. The customers brand preferences and the reason for brand switching and the factors that influence the purchase decisions important in the current scenario as there are numerous choices replicates variants in every section of the products. In this context A study on the Brand preferences of Selected FMCG products is carried out among the customers of Palakkad District.

Keywords


Brand Preference, Brand Switching, Customer Satisfaction.

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References


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• Bibliography

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