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INVESTORS PERCEPTIONS TOWARDS SAVING CUM INVESTMENT SCHEME – WITH REFERENCE TO ULIPS (UNIT LINKED INSURANCE PLANS)

B.G. Akshatha

Abstract


The present paper focuses on analyzing the perceptions of investors towards saving cum investment scheme like. The analysis is made with the help of structured questionnaire and finally, the paper offers some suitable suggestions and recommendations for the betterment of the performance of ULIPs in future days.


Keywords


Insurance, Investment, Policyholders, Savings and ULIPs.

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References


Mitra D, and Khan PC. (2012). “A Comparative Study of Traditional Policies and ULIP Policies with reference to Life Insurance Companies in India”, SIT Journal of Management, Vol.2(2), pp.42-56.

Saini N. (2012). “Unit Linked Insurance Plans – A Comparative Study of Selected Insurance Companies in Haryana and Punjab”, Journal of Banking Financial Services and Insurance Research, Vol.1(3).

Saravanakumar G, and Mahadevan A. “Multi-Dimensions of Unit Linked Insurance Plan among Various Investment Avenues”, International Journal of Enterprise and Innovation Management Studies (IJEIMS), Vol.1(3).


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