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HERITAGE TOURISM DEVELOPMENT OF GREAT LIVING CHOLA TEMPLES: A STUDY ON VISITORS PERCEPTION AND GIS REPRESENTATION

Sandhya Durga Prasad, V.T. Bindu

Abstract


Heritage tourism is renowned as a foundation to diversify the country’s wealth. Tamil Nadu is well renowned for its innumerable number of living monuments in the form of rock cut caves, structural temples, forts, palaces, etc. Apart from these monuments, various performing arts, festivals, dance, music, art and paintings attracts a lot of tourists to Tamil Nadu. The state has the largest tourism industry in India with an annual growth rate of 16 percent. Most of the Great Living Chola Temples are UNESCO World Heritage Monuments. Chola Temples such as Brihadisvara Temple, Gangaikondacholapuram temple, Airavateswarar temple and Sri Ranganathaswamy temple were taken for the study. The contribution of Chola Dynasty plays a very important role in TamilNadu heritage tourism. The current study focused on Great living Chola temples and Sri Ranganathaswamy temple which is also build by Chola dynasty. The architecture of each temple, facilities provided, festivals celebrated and accessibility were assessed. QGis is used to represent the map of the four temples.  The study was undertaken to know the prospects and potentials of heritage tourism. The study throws light on the chola’s contributions on TamilNadu heritage. It highlights the visitor’s perception on Chola dynasty and its surroundings.

Keywords


Heritage tourism, Visitor’s perception, Great living Chola Temples and GIS.

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