CRITICAL APPRAISAL OF UBER BUSINESS MODEL UNDER “GIG ECONOMY”

Reenu Ahluwalia

Abstract


Innovation and technological revolution in the form of ever increasing start ups in the last decade or so has brought a paradigm shift in the nature of the economy. On demand companies, such as Uber have started the trend of Gig Economy which has changed the conventional practices of how a business works today.

Keywords


Gig Economy, Innovation, Start Ups, Technology, Uber, Uber appraisal.

References


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