THE FUTURE OF CSR: LATEST TRENDS IN THE TECHNOLOGY SECTOR
Purpose: The paper aims at studying the latest CSR practices adopted by various Indian Companies and MNCs, from the Technology Sector as well as discovering some trends that have been commonly adopted by companies, in general.
Research Methodology: The sample for the present study consists of ten companies from the Technology Sector. The companies have been chosen from “India’s Top Companies for Sustainability and CSR(5)” and “Global CSR RepTrak 100(8)” Lists.Results and Conclusion: It was found that despite of the latest innovations and trends in the field of CSR, most of the activities can be classified into four broad categories: Education, Healthcare, Rural Development and Environment Sustainability. However, this does not restrict the companies to come out with new trends and practices in the ever-growing field of CSR.
Bajpai GN. (2001). “Corporate Social Responsibility in India and Europe: Cross Cultural Perspective”, Available online: http://www.ficci.com, retrieved on Jan 1st, 2018.
Bowen HR. (1953). “Social responsibilities of the businessman”, Harper & Row, New York.
Forbes.com. (2018). :Corporate Social Responsibility (CSR) Trends To Look For In 2018”, available online: https://www.forbes.com/sites/susanmcpherson/2018/01/12/8-corporate-social-responsibility-csr-trends-to-look-for-in-2018/#b18c60340ce5, retrieved on Dec 26th, 2017.
Forbesindia.com. (2017). “CSR and Sustainable Development: Do Indian Companies care about the environment?”, available online: http://www.forbesindia.com/blog/life/csr-and-sustainable-development-do-indian-companies-care-about-the-environment/, retrieved on Jan 6th, 2018.
Futurescape.in. (2017). “India’s Top Companies for Sustainability & CSR”, available online: https://www.futurescape.in/insights/responsible-business-rankings/, retrieved on Jan 6th, 2018.
Gautam R, and Singh A. (2010). “Corporate Social Responsibility Practices in India: A Study of Top 500 Companies”, Global Business and Management Research, Vol.2(1), pp.41-56.
Peters S, Miller M, and Kusyk S. (2011). “How relevant is corporate governance and corporate social responsibility in emerging markets?”, Corporate Governance: The International Journal of Business in Society, Vol.11(4), pp.429-445.
Rankingthebrand.com. (2017). “Global CSR RepTrak 100”, available Online: https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=331&year= 1178, retrieved on Jan 6th, 2018.
Saboji S. (2011). “An analysis of Corporate social responsibility in India a case study of Mysore”, available online: http://shodhganga.inflibnet.ac.in/handle/10603/15950
Sheehy, B. (2015). “Defining CSR: Problems and Solutions”, Journal of Business Ethics, Vol.131(3), pp.625-648.
Smartrecriters.com. (2017). “Top 20 Corporate Social Responsibility Initiatives for 2018”, available online: https://www.smartrecruiters.com/blog/top-20-corporate-social-responsibility-initiatives-for-2017/, retrieved on Jan 5th, 2018.
Sundar P. (2000). “Beyond Business: From Merchant Charity to Corporate Citizenship”, Tata MacGraw-Hill, New Delhi.
Wikipedia.com. (2018). “Corporate Social Responsibility”, available online: https://en.wikipedia.org/wiki/Corporate_social_responsibility, retrieved on Jan 10th, 2018.
- There are currently no refbacks.
Send mail to email@example.com with questions or comments about this web site.
International Journal of Management and Social Sciences, All rights reserved.