BRAND AWARENESS AND CUSTOMER SATISFACTION TOWARDS HEALTH DRINKS
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• Additional Bibliography
Ganesh G. (2015). “Consumers’ perception towards brand loyalty of FMCG products: An analysis”, Asia Pacific Journal of Research, Vol.1(XXX), pp.42-54.
Jeevanada S. (2011). “A Study on Brand Perception of FMCG goods”, International. Journal of Research in Commerce & Management, Vol.2(10), pp.55-59.
Kalaiselvi S. (2014). “Brand awareness and customer preferences for FMCG products: an empirical study with special reference to Coimbatore city”, International Journal of Management and Social Science Research Review, Vol.1(2), pp.225-231.
Mohamed AG, and Suleman AHR. (2013). “The role of Packaging in consumer’s perception of product quality at the point of purchase”, European Journal of Business and Management, Vol.5(4), pp.69-82.
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