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E. Mubarak Ali, G. Hadi Mohamed


The present study attempts to know the buyer behaviour of health drink users like, Horlicks, Boost, Viva, Maltova, Complan, Bournvita, and Milo. These Seven brands of health drinks are available in the study area bring to light which brand of health drink is mostly preferred by the consumers and why they choose a particular Health Drink.


Consumers perception, Consumer behaviour, Consumers preference, Brand awareness, Customer satisfaction, Health drinks.

Full Text:



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• Additional Bibliography

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