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BRAND AWARENESS AND CUSTOMER SATISFACTION TOWARDS HEALTH DRINKS

E. Mubarak Ali, G. Hadi Mohamed

Abstract


The present study attempts to know the buyer behaviour of health drink users like, Horlicks, Boost, Viva, Maltova, Complan, Bournvita, and Milo. These Seven brands of health drinks are available in the study area bring to light which brand of health drink is mostly preferred by the consumers and why they choose a particular Health Drink.

Keywords


Consumers perception, Consumer behaviour, Consumers preference, Brand awareness, Customer satisfaction, Health drinks.

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References


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Shophiya R. (2009). A study on consumers’ satisfaction towards various brands of Malted Milk Food in Gobichettipalaym Town, Gobi Arts College.

• Additional Bibliography

Ganesh G. (2015). “Consumers’ perception towards brand loyalty of FMCG products: An analysis”, Asia Pacific Journal of Research, Vol.1(XXX), pp.42-54.

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Mohamed AG, and Suleman AHR. (2013). “The role of Packaging in consumer’s perception of product quality at the point of purchase”, European Journal of Business and Management, Vol.5(4), pp.69-82.


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