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A STUDY ON CONSUMERS’ ATTITUDE TOWARDS F-COMMERCE IN TIRUCHIRAPPALLI DISTRICT

G. Reka

Abstract


In ecommerce terminology, Facebook commerce is a strategy that focuses on developing or designing ecommerce content and storefront sites within the Facebook social networking site. This paper is an attempt to examine the extent of facebook in making /influencing buying decision of customers. This study is conducted by convenience sampling method and minimum sample size for the study is 600.

Keywords


Social Commerce, F-Commerce, Facebook, Consumer Behavior, UTAUT, Attitude.

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References


Bhagwat S. (2015). “Users Perception towards F-commerce: A Study of Risk in Online Shopping”, Indian Streams Research Journal, Vol.4(12), retrieved from: https://docplayer.net/36792016-Users-perception-towards-f-commerce-a-study-of-risk-in-online-shopping.html.

Constantinides E, Romero CL, and Boria MAG. (2008). “Social Media: A New Frontier for Retailers?”, European Retail Research, retrieved from: https://research.utwente.nl/en/publications/social-media-a-new-frontier-for-retailers

Jain V. (2014). “The Impact of Social Commerce on Consumer Behaviour: With Special Reference to F-Commerce”, retrieved from: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2403898


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