AN EMPIRICAL STUDY ON IDENTIFICATION OF FACTORS INFLUENCING PURCHASE OF INTERNET PLANS AMONG CUSTOMERS IN TIRUCHIRAPPALLI DISTRICT

Abstract

Internet is a worldwide network of computers resources. It has emerged as an important source of information for all sections of people. Faster and widely available internet is considered an important requirement for communication, public administration entrepreneurship and innovation in the community. Internet is the main source of academic reference. Internet services are available in all parts the country including rural and remote areas. Customers availing the internet services are spread across various demographic, geographic, and socio economic groups of the society. As internet services are widely used by the public, also much technological advancement are coming up every day, the internet service providers need to understand their customers, in order to segment their potential and profitable customer market. Mobile Internet penetration in India is growing at a fast clip and holds a promising future with every player in the ecosystem having their own important role to play and contribution to make.