International Journal of Management and Social Sciences (IJMSS)
Open Access
Subscription Access
A STUDY ON CUSTOMER AWARENESS TOWARDS E-BANKING SERVICES PROVIDED BY INDIAN BANK IN TIRUCHIRAPPALLI
Abstract
The main reason behind success of e-banking is the numerous benefits it can provide, both to the banks and to customers of financial services. For banks, it can provide a cost effective way of conducting business and enriching relationship with customers by offering superior services, and innovative products which may be customized to individual needs. For customers, it can provide a greater choice in terms of the channels they can use to conduct their business, and convenience in terms of when and where they can use E-banking. The paper deals the customer awareness towards E-banking services provided by Indian Bank in Tiruchirappalli.
Keywords
E-banking Services, Customers, Financial Services, Innovative Product, Internet banking, Mobile banking.
References
Amsaveni T, and Kanagarathinam M. (2017). “A Study On Consumer Awareness Of E-Banking Services In Public Sector Banks In Coimbatore District”, IJARIIE, Vol.3(2), pp.908-916.
Krupa ME, and Rajasekaran R. (2015). “A Study on Customer Awareness towards E-Banking Services in Coimbatore City”, Paripex – Indian Journal of Research, Vol.4(9), pp.230-233.
Tandon A, Goel M, and Bishnoi S. (2016). “Consumer Awareness towards Internet Banking: A Comparative Study of Public, Private and Foreign Banks”, International Journal of Hybrid Inormation Technology, Vol.9(6), pp.77-90.
Refbacks
- There are currently no refbacks.
Send mail to ijmss@ijmss.com with questions or comments about this web site.
International Journal of Management and Social Sciences, All rights reserved.