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MOBILE VALUE ADDED SERVICES – THE POTENTIAL DRIVER FOR SOCIAL & ECONOMIC DEVELOPMENT

Sudip Bose, Gagan Pareek

Abstract


The mobile value-added services (MVAS) market is growing rapidly in Rural India. According to a consultation paper published by the TRAI(9), the VAS contributes around 10%-14% of the total revenue of mobile telecom service providers. A confluence of factors such as the falling costs of value added services, enhanced handsets qualities, lowering age profile of mobile users have helped in stimulating the growth in this segment. The Indian rural sector, at present suffers from decelerating productivity growth rate in terms of economy. It is essential to catalyze agricultural productivity, raise rural incomes, and empower the rural population to make best use of the existing and available infrastructure and funds.

The increasing penetration of mobile networks and handsets in India, therefore, presents an opportunity to make useful information more widely available. This could help rural India operate more efficiently and overcome some of the other challenges faced by the social and economic sector. It is therefore timely to take a look at the impact of mobile value added service in rural India.


Keywords


Rural mobile, MVAS, VAS, Social economy, Mobile value added services, Indian rural economy.

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References


Chatterjee S, and Das BC. (1998). “Modern Outlook in Rural Development”, New Delhi.

Mobile World Congress. (2011-2012) as published in their website.

Mondal S, and RayGL. “Textbook of Rural Development” by Publisher Sage India.

Quarterly reports of Airtel, Reliance Communication Ltd, BSNL and Idea as published in their websites.

Srinivasan T. N. (2011) “Growth, Sustainability, And Indias Economic Reforms”, Oxford University Press.

Website of Cellular Operators Association of India, accessed through www.coai.com

Website of Census Department Government of India, accessed through www.censusindia.gov.in

Website of Department of Telecommunication, accessed through www.dot.gov.in

Website of Telecom Regulatory Authority of India, accessed through www.trai.gov.in


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