BUYING BEHAVIOUR OF CONSUMER TOWARDS ONLINE SHOPPING

Sangeetha R., Sumithra Devi

Abstract


The web based shopping is the electronic application which is a stage to the online retailer. It is a stylish method for shopping. With the goal that the client can spare their time and buy through their advantageous spot itself. The main objective to identify the problems incurred in online shopping and to know the buying behaviour of customers towards online shopping. This paper helps to know about the customer’s preference to buy a particulars product through online shopping. We have been used tables and graphical diagrams as a tool to explain the results of the survey which is conducted among the 150 respondence. It depends on the factor like age, gender, income level and desire to make online shopping.

Keywords


Buying behaviour, Factors, Satisfaction level.

References


Bhatt A. (2014). "Consumers attitude towards online shopping in selected region of Gujarat", Journal of Marketing Management, Vol.2(2), pp.14-19.

Kaur R, Kaur G, Kumar A, and Kumar G. (2015). "Consumers attitude towards online shopping in Chandigarh", International Journal Of Management And Social Sciences Research, Vol.4(3), pp.110-116.

Singh P. (2014). "Consumers buying behaviour towards online shopping", ABHINAV-National Journal of Research in Commerce and Management, Vol-3(2). pp.27-34.


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