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SBI BANK CUSTOMER’S SATISFACTION TOWARDS THE USE OF PLASTIC MONEY IN SHIMOGA DISTRICT – AN EMPIRICAL STUDY

V. Vimala, K. S. Sarala

Abstract


The research paper provides a platform to understand the satisfaction, perception, behavior, awareness level, usage of the Plastic Money and its impact on the SBI bank customers in the Shimoga District. The Indian Banking Sector along with the financial beneficial impact of the use of Plastic Money and its satisfaction level affects the financial system, consequent upon the reforms as well as highlights, the current weakness of the existing banking system in the area selected for the study. The study focuses on the satisfaction level among the Plastic Money holders, general behavior and their perception towards the Plastic Money holders of SBI Bank in Shimoga District. With the help of a structured schedule for the Plastic Money holders and personal interviews with the bank customers of SBI Bank, the analysis is made thereafter.

The analysis and interpretation were made by using suitable statistical tools and techniques in order to arrive a authenticate information about the both the Debit and Credit card holders in the present scenario. It concentrates on behavior, usages, satisfaction, and perception, attitude of cardholders towards the cashless society and its impact of the income of the selected sample customers in the study. Finally, it makes an attempt to offer few suggestions to enhance better use of credit cards and how to cope up with the existing challenges in the wake of severe competition.


Keywords


Plastic Money, Credit Cards, Customer perception, Customer behaviour, Banking technology, Banking services.

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References


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