Vol 7, No 1 (2017)

IJMSS - July 7(1) 2017

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IJMSS - July 7(1) 2017 Issue consists of information about its July 2017 Issue of its Biannual Publication.

Table of Contents

Research Papers

THE EFFICACY OF DIGITAL MARKETING STRATEGY ON THE PERFORMANCE OF SBI SERVICES TOWARDS THEIR CUSTOMERS IN COIMBATORE
V. Vimala 1-16
EFFICIENCY AND DETERMINANTS OF HOUSEHOLD SOLID WASTE MANAGEMENT - A COMPARISON OF TWO URBAN SETTINGS OF KERALA
Anupa Leela George 17-22
GOD’S ANGST AGAINST STERN FUNDAMENTALISM IN IMTIAZ DHARKER’S ‘POSTCARDS FROM GOD’
Honey Singhal, Sujata . 23-26

Case Study

SUCCESSION PLANNING AND CHALLENGES IN TATA GROUP – A CASE STUDY
Surabhi Jha, K. C. Mishra 27-36