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A COMPARITIVE STUDY ON ECO-FRIENDLY ATTITUDE AND PRACTICE OF CONSUMERS IN CHENNAI (INDIA)

P. S. Deepa

Abstract


The concern to prevent the environmental degradation led to the genesis of green consumerism and sustainable development. Green consumerism is a multi-faceted concept which includes preservation of environment, minimization of pollution, responsible use of non-renewable resources, animal welfare and species preservation. This becomes possible only if he has proper environmental awareness and develops eco-friendly attitude and starts practicing eco-friendly behaviour. In this study an attempt has been made to compare eco-friendly attitude and practice of consumers in Chennai city.


Keywords


Green consumerism, Sustainable development, Individual consumer eco-friendly attitude, Individual consumer eco-friendly practice, Eco-friendly attitude, Eco-friendly practice.

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References


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