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Jogi Mathew


India is the one of most attractive retail markets in the world. Organized retailing includes the corporate-backed hypermarkets and retail chains, and also the privately-owned large retail businesses. The globalization and FDI brought lots of international players to Indian retail market. India is well known for its diversity in customer’s preferences. Indian retail evolution has gone through four phases. The factors accountable for the expansion of organized retailing are due to disposable income, access to new technology, the changes in standard of living and the young Indian population. Government initiatives in the retail industry got a push from its infancy stage. The, Indian modern retail trade advances the learning curve adopting new technological practices like air-conditioned isles properly planned in the front-end store. Fast implementation of relaxations on the foreign direct investment will bring investors to India.


Retailing, Foreign direct investment (FDI), Retail revolution, Drivers of retail growth, Retail market penetration, Policy initiatives, Growth in organised retail, Investment initiatives.

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