International Journal of Management and Social Sciences (IJMSS)
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IJMSS - Mar 8(2.4) Special Issue 2019 consists of information about papers submitted for:
Sustainable Business Management Practices
in Collaboration with PSIT College of Management, Kanpur, U.P., India.Table of Contents
Research Papers
| A Study on Impact of Gender on Overconfidence Bias |
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| Anurag Shukla | 1-3 |
| Consumer Buying Behaviour Towards Car Purchasing Decision: An Exploratory Research |
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| Deepak Shukla, Ashish Kumar Sharma | 4-6 |
| The Emerging Trend in India – Green Marketing |
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| Arveen Kaur, Ajay Nath Dubey | 7-10 |
| DISTRIBUTION STRATEGIES ADOPTED BY FMCG ORGANIZATIONS IN RURAL INDIA- A SUSTAINABLE APPROACH |
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| Jatin Pande | 11-15 |
| Impulsive Buying Influence in Kanpur, Lucknow, Allahabad (Prayagraj), Varanasi and Mathura region |
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| Priyanka Gupta, Rohit Kushwaha | 16-19 |
| Exploring student’s choice in selecting B School in Uttar Pradesh |
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| Ashish Shukla | 20-24 |
| NEUROMARKETING- Sustainable Marketing Research |
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| Harit Kumar | 25-27 |
| Correlation among the Macroeconomic Variables and Mutual Funds in India: A Descriptive Study |
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| Mandakini Garg, Shobhit ., Shishir Srivastava | 28-31 |
| Social Media for Outbound Leisure Travel |
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| Snigdha Singh | 32-35 |
| A study on Emerging Trends in Online Shopping in India |
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| Anurag Pandey, Jitesh S. Parmar | 36-40 |
Research Articles
| Identification of key determinants of customer engagement in social media with reference to tourism industry: An exploratory research |
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| Devesh Awasthi, Shubhendra Singh Parihar | 41-44 |
| A STUDY ON GREEN MARKETING AND HOW IT IMPACTS THE THE CONSUMERS |
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| Sakshi Garg, Smita Mishra | 45-49 |
| “Heading towards the Great Indian Default?” (Non-Performing Assets Scenario in India) |
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| Omika Bhalla Saluja | 50-53 |
| FACTORS AFFECTING ORGANISATIONAL COMMITMENT |
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| Khushnuma Bano, Azra Ishrat, K.K Mishra | 54-58 |
| Productivity and Competitiveness Enhancement Among Small and Medium Enterprises |
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| Priyanka Kapoor, Shobhit Goel | 59-61 |
| A STUDY ON THE CONVERGENCE OF ACCOUNTINGSTANDARDS WITHINTERNATIONAL FINANCIAL REPORTING STANDARDS IN INDIA |
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| CA Mansi Yadav | 62-64 |
Review Article
| Preference of Sustainable Clothing- The Next Great Fashion Wave of Green India- a conceptual framework |
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| Pallavi Pandey | 65-68 |
| Reliving history of organic food products for a better tomorrow- A review of Literature in India |
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| Shivani Kalra, Shaili Vadera, Bobby W. Lyall | 69-72 |
| Role of Emotion and Mood in Emotional Labour resulting into Burnout: A Review |
|
| Amrish Chandra | 73-76 |
Articles
| AN ASSESSMENT OF THE EFFECTS OF TYPES OF INDIVIDUAL VALUE ON ORGANIZATIONALCITIZENSHIP BEHAVIOUR |
|
| Bharti Singh | 77-80 |
| Corporate Social Responsibility: A strategy of Marketing |
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| CS Aastha Behl | 81-84 |
| Neuromarketing & Consumer Psychology |
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| Ashok Kumar Tiwari | 85-87 |
| A New wave in the era of Social Media- Influencer Marketing |
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| Mimansa Dixit | 88-91 |
| A Qualitative Study on Online Food Delivery Ventures: Issues & Challenges |
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| Pallavi Chaturvedi, Durgesh Agnihotri | 92-95 |
| “SUSTAINABLE CHANGE MANAGEMENT" IN HIGHER EDUCATION INSTITUTIONS DEVELOPMENT |
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| Priyanka Singh | 96-98 |