Vol 2, No 1 (2012)

IJMSS - July 2(1) 2012

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IJMSS - July 2(1) 2012 Issue consists of information about its July 2012 Issue of its Biannual Publication

Table of Contents

Research Papers

A COMPARATIVE STUDY ON PSYCHOGRAPHICS AND PURCHASE FREQUENCY AMONG COLLEGE STUDENTS IN COIMBATORE Untitled
N. Ramu, R. Sellappan 1-9
ASSESSING SERVICE QUALITY SATISFACTION: A COMPARATIVE ANALYSIS OF PUBLIC & PRIVATE MANAGEMENT INSTITUTES Untitled
Rachita Sambyal, Preeti Salathia 10-20
FICTIONAL REPRESENTATIONS OF LONDON IN INDIAN WRITING IN ENGLISH Untitled
Amrita Satapathy 21-29
INFLUENCE OF DESTINATION IMAGE & DESTINATION PERSONALITY IN TOURIST’S DECISION MAKING: AN EMPIRICAL RESEARCH Untitled
Makarand Upadhyaya 30-40
INVOLVEMENT OF FACTORS IN RECEIVABLES INSURANCE AS EXEMPLIFIED BY POLAND Untitled
Katarzyna Kreczmańska-Gigol, Renata Pajewska-Kwaśny 41-50
ROLE OF STRATEGIC HUMAN RESOURCE INFORMATION SYSTEM Untitled
J. Vijayakumar, C. Nirmala 51-57
CONTRIBUTION OF MSME’S IN INDIAN ECONOMY – PROBLEMS AND PROSPECTS Untitled
Rimpi Kaur, Pallavi Manik 58-66
DOES FOOLISH FOUR WORK IN INDIAN EQUITY MARKET? Untitled
B. M. Kanahalli, Sachin Balbhimrao 67-73
RURAL DEVELOPMENT OF INDIA THROUGH VILLAGE KNOWLEDGE CENTERS Untitled
Suniti Chandiok 74-85
BUILDING SUSTAINABLE MICROFINANCE INSTITUTIONS (MFIS) IN INDIA Untitled
Akash Kumar 86-97
HIGHER PERSPECTIVE OF ‘SUCCESS’ Untitled
Vidhu Gaur, K. N. Rao 98-103

Case Study

A STRATEGIC SHIFT FOR RESUSCITATION OF A GIANT MARKET LEADER – A CASE STUDY OF NOKIA Untitled
N. Srividya 104-116
CSR SCENARIO IN INDIA – FROM PHILANTHROPY TOWARDS DEVELOPMENT Untitled
Shashidhar Channappa 117-123
CRM IN NEW AGE BANKS IN INDIA Untitled
Suresh Chandra Bihari 124-130

Book Review

Book Review: The new psychology of leadership: Identity, influence and power Untitled
Kiran Sakkar Sudha 131-132