IJMSS - Jan 8(2.1) Special Issue 2019 consists of information about papers submitted for:
Transformative Technology in Commerce and Management – Impact on Indian Economy
in Collaboration with Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, T.N., India.Table of Contents
Research Papers
| EMPIRICAL STUDY ON DOMESTIC VIOLENCE AND WOMEN EMPOWERMENT IN URBAN SLUMS IN COIMBATORE |
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| R. Kalpana, K.T. Geetha | 1-4 |
| EXPORT PERFORMANCE OF PHARMACEUTICAL INDUSTRY IN INDIA |
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| N.M. Varshini, M. Manonmani | 5-9 |
| EFFICACY OF ONLINE REVIEW CHARACTERISTICS ON PURCHASE DECISION OF CONSUMER ELECTRONICS THROUGH E-COMMERCE WEBSITES |
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| D. Arthi, P. Santhi | 10-14 |
| THE DIGITAL SUBJECT: DIGITAL MEDIA PLATFORMS AND CHANGING VIEWERSHIP PATTERNS |
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| Jayashree Venkatadurai | 15-18 |
| A STUDY ON POSTAL SAVINGS- AN INVESTMENT ALTERNATIVE TO THE RURAL AREAS |
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| E. Jothilakshmi, P. Santhi | 19-22 |
| AN IMPECCABLE ONLINE SINGLE WINDOW CLEARANCE SYSTEM ENTAILING EASE OF STARTING BUSINESS |
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| Nayana Prabhash | 23-27 |
| DEMAND, ACCEPTABILITY AND E-MARKETING OF ORGANIC PRODUCTS |
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| M.V.D. Aswathy, Sherly Thomas | 28-31 |
| MARKET CAPITALIZATION AND FACTORS AFFECTING IT: AN EMPIRICAL STUDY |
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| C.V. Jayanthi, L. Jayanthi | 32-36 |
| THE IMPACT OF E – RAKAM ON THE INDIAN FARMERS – AN ECONOMIC PERSPECTIVE |
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| V. Vimala | 37-40 |
| CUSTOMER PERCEPTION TOWARDS SMALL FINANCE BANK WITH SPECIAL REFERENCE TO ESAF SMALL FINANCE BANK |
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| P. Prameela, K. Kanniammal | 41-46 |
| CONSUMER ATTITUDE TOWARDS APP BASED CAB SERVICES IN COIMBATORE CITY |
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| P. Sasirekha, U. Jerinabi | 47-50 |
| AN EMPIRICAL STUDY ON FACTORS INFLUENCING WORK LIFE BALANCE OF PRIVATE SCHOOLS’ WOMEN TEACHERS WORKING IN ERODE CITY |
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| M. Prema, S. Suresh | 51-53 |
| SUSTAINABILITY THROUGH GREEN PRACTICES: WILLINGNESS TO ADAPT PLASTIC BAN INITIATIVE AMONG CONSUMERS IN COIMBATORE CITY |
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| Reshma Ravindran, M.A. Vijaya | 54-58 |
| ROLE OF KNOWLEDGE MANAGEMENT STRATEGIES ON EMPLOYEES PERFORMANCE IN SELECTED INFORMATION TECHNOLOGY COMPANIES IN BANGALORE |
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| T. Ravikumar, M. Sriram | 59-62 |
| AWARENESS AND UTILISATION OF KISAN CREDIT CARD SCHEME – A STUDY WITH REFERENCE TO PRIMARY AGRICULTURE CREDIT COOPERATIVE SOCIETIES IN MADURAI DISTRICT |
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| R. Mangalam, I. Nagarajan | 63-67 |
| IMPACT OF CLIMATE CHANGE ON FOOD GRAINS PRODUCTION IN PRE AND POST REFORM PERIOD IN INDIA |
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| S. Seethalakshmi, S. Gandhimathi | 68-71 |
| JOB SATISFACTION AMONG MEDICAL REPRESENTATIVES IN KERALA: AN ANALYTICAL STUDY |
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| Gabriel Simon Thattil, K.P. Sajina | 72-76 |
| A STUDY ON CONSUMERS BRAND PREFERENCES OF SELECTED FMCG PRODUCTS WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT |
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| Ramya John, P. Santhi | 77-80 |
| IMPACT OF ECONOMIC VALUE ADDED AND EARNINGS PER SHARE ON SHARE PRICE |
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| B. Mirttika, G. Santhiyavalli | 81-85 |
| A STUDY ON NON-PERFORMING ASSETS OF SELECT SCHEDULED COMMERCIAL BANKS |
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| S. Sangamithra, G. Santhiyavalli | 86-91 |
| AWARNESS OF DIGITAL FINANCIAL SERVICES AMONG RURAL HOUSEHOLDS – A STUDY WITH SPECIAL REFERENCETO MALAPPURAM DISTRICT |
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| K. Geetha, K. Kanniammal | 92-96 |
| INVESTORS PERCEPTIONS TOWARDS SAVING CUM INVESTMENT SCHEME – WITH REFERENCE TO ULIPS (UNIT LINKED INSURANCE PLANS) |
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| B.G. Akshatha | 97-101 |
| DIMENSIONS OF PERSONALITY TRAITS AND INVESTMENT PATTERN |
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| D. Geetha, K.N. Rathi | 102-106 |
| SOCIO-ECONOMIC STATUS AND WORKING CONDITIONS OF STREET CHILDREN IN COIMBATORE CITY |
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| V. Malarvizhi | 107-109 |
| A STUDY ABOUT CULTURE - HERITAGE TOURISM IN COIMBATORE |
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| S. Dhanabagiyam | 110-113 |
| HERITAGE TOURISM DEVELOPMENT OF GREAT LIVING CHOLA TEMPLES: A STUDY ON VISITORS PERCEPTION AND GIS REPRESENTATION |
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| Sandhya Durga Prasad, V.T. Bindu | 114-120 |
| DEVELOPMENT ISSUES IN THE POST REFORMS PHASE – HOW INCLUSIVE IS INDIA’S DEVELOPMENT PROCESS? |
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| A.C. Kavitha, P. Parvathy | 121-124 |
| CUSTOMER PREFERENCE TOWARDS ONLINE BANKING |
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| R. Ramya, B. Indirapriyadharshini, N. Giri | 125-128 |
| INVESTORS PREFERENCE TOWARDS LIFE INSURANCE INVESTMENT PORTFOLIO |
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| S. Kokila, K. Kanniammal | 129-132 |
Articles
| AWARENESS WITHOUT KNOWLEDGE: AN OUTLOOK OF LOW PENETRATED CONTACT LENSES IN INDIA |
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| Deependra Sharma, Satyam Gupta | 133-135 |
| TALENT MANAGEMENT IN INDIAN SOFTWARE COMPANIES – A DESCRIPTIVE STUDY |
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| B. Gunashree, V. Manjunatha | 136-140 |
| DIGITAL INDIA - A TRANSFORMATIVE TECHNOLOGY IN EVERYDAY LIFE |
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| P. Jeyaashri Sai, A. Pankajam | 141-143 |
| RELEVANCE OF PROFESSIONALISM IN CO-OPERATIVES IN THE ERA OF TRANSFORMATIVE TECHNOLOGIES |
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| A.J. Lakshmi, G. Raju | 144-150 |
| RECENT TRENDS IN CSR IN INDIA |
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| R. Karunambika, J. Arthi | 151-153 |
| AN OUTLOOK OF LOW PENETRATED CONTACT LENSES |
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| Sathyam Gupta | 154-155 |


