Vol 8, No 2.2 (2019)

IJMSS - Feb 8(2.2) Conference Proceeding Special Issue 2019

Open Access Open Access  Restricted Access Subscription Access
IJMSS - Feb 8(2.2) Special Issue 2019 consists of information about papers submitted for:

Global Challenges and Opportunities in Commerce:
A path for India towards 2020

in Collaboration with PG & Research Department of Commerce (Computer Applications), Annai Vailankanni Arts & Science College, Thanjavur, T.N., India.

Table of Contents

Research Papers

A STUDY ON THE INVESTMENT BEHAVIOUR OF SCHOOL TEACHERS TOWARDS MUTUAL FUND INVESTMENT IN THANJAVUR DISTRICT
S. Suresh, S. Gangadevi, S. Saminathanan 1-4
JOB FULFILMENT OF WORKERS AT DALMIYA CEMENTS
M. Maheswari 5-9
JOB SATISFACTION OF HOTEL EMPLOYEES IN CHIDAMBARAM TOWN
S. Ezhilraji 10-13
AN ECONOMIC INDICATORS OF INDIA & CHINA (FINANCIAL SECTOR) - A COMPARATIVE STUDY
J Thiagarajan 14-16
A STUDY ON THE PROBLEMS RELATING TO MARKETING OF RURAL INDUSTRIES IN MADURAI DISTRICT
J. Mohamed Ali, R. Vengadesh 17-21
LENDING AND RECOVERY PERFORMANCE OF HOUSING CO-OPERATIVE SOCIETIES IN THANJAVUR DISTRICT – A STUDY FROM MEMBERS’ PERSPECTIVE
S. Vijayakumar 22-26
CO-OPERATIVE MOVEMENT IN INDIA AND ABROAD – CHALLENGES AND OPPORTUNITIES
S. Rameshkumar, T. Priyanga 27-31
A STUDY ON ROLE OF GENERAL INSURANCE IN ECONOMIC DEVELOPMENT AT THANJAVUR DISTRICT
K. Mala, J. Anjanameena 32-35
A STUDY ON CONSUMER SATISFACTION IN CROMPTON FAN AT THANJAVUR TOWN
R. Pradeepa, T. Priyanga 36-39
AN EMPIRICAL INVESTIGATION ON FOREIGN DIRECT INVESTMENTS (FDI) INFLOWS IN TOP FIVE SECTORS OF INDIA
N. Rajesh, K. Robert, A. Stephy Jesline 40-43
A STUDY ON HUMAN RESOURCE MANAGEMENT PRACTICES OF SMALL AND MEDIUM ENTERPRISES IN COIMBATORE DISTRICT OF TAMILNADU STATE
S. P. Supradha, A. Ziaudeen 44-50
SOCIO - ECONOMIC PATTERN OF SILK HANDLOOM WEAVERS’ – A SPECIAL REFERENCE TO TANJORE DISTRICT
R. Venkatesan 51-56
A COMPARITIVE ANALYSIS AUTOMOBILE INDUSTRY AND NIFTY – A SPECIAL REFERENCE WITH AUTOMOBILE INDEX AND NIFTY 50 INDEX
P. Bhuvaneswari 57-59
CONSUMER SATISFACTION OF CARE MINERAL WATER IN TIRUCHIRAPPALLI
L. Satheeskumar, P. Saritha 60-63
A STUDY ON WORK LIFE BALANCE OF WOMEN DOMESTIC WORKERS IN INDIA
J. Sangeetha, Cathilina . 64-66
A STUDY ON JOB SATISFACTION OF THE EMPLOYEES IN BABY ENGINEERING PVT. LTD., THOOVAKUDI, TRICHY
P. Vijaya, V. Mahesh 67-70
A STUDY ON MARQUE PREFERENCE OF CONSUMER TOWARDS SMARTPHONE IN THANJAVUR DISTRICT
P. Shiny Liciya 71-74
A STUDY ON THE PERCEPTION OF RETAIL MUTUAL FUND INVESTORS ABOUT MUTUAL FUND INVESTMENT IN THANJAVUR DISTRICT
S. Suresh, A. Felcy Dayana, S. Saminathanan 75-77
A STUDY ON JOB SATISFACTION AMONG ENGINEERS IN NLC INDIA LIMITED, NEYVELI
V. Mahalakshmi 78-82
A STUDY ON THE WORK-LIFE BALANCE OF WOMEN COLLEGE FACULTY WITH REFERENCE TO THANJAVUR CITY
S. Saminathanan, P. Praveen Kumar, S. Suresh 83-87
CONSUMERS’ SATISFACTION ON ONLINE SHOPPING IN THANJAVUR DISTRICT: A DESCRIPTIVE STUDY
K. Selvarani, D. Anusuiyamary 88-91
THE STUDY ON CUSTOMER SATISFACTION OF GENERAL INSURANCE SECTOR AT THANJAVUR DISTRICT
K. Mala, J. Anjanameena 92-93
A STUDY ON RURAL INVESTORS PERCEPTION ON MUTUAL FUND
Ali M Sadique 94-96

Articles

AN IMPACT ON EFFECTIVE SALESMANSHIP
G. Indumathi, T. Priyanga 97-98
DEMONETISATION AND ITS IMPACT
Inbaraj Iriudayam, V. Mahesh 99-101
AN OVERVIEW OF A GOOD BRANDING
R. Maruthanayagi, V. Mahesh 102-103
AN OVERVIEW MARKETING OF INUSRANCE PRODUCTS AND SELLING PROCESS
R. Gayathri, V. Mahesh 104-106
A STUDY ON CUSTOMER BUYING BEHAVIOUR TOWRDS YAMAHA MOTORCYLCE WITH SPECIAL REFERENCE AAHINI SHOWROOM IN THANJVUR
S. Sasi 107-109
A STUDY ON FUCTIONAL SYSTEM IN RESERVE BANK OF INDIA
K. Selvarani, V. Sridevi 110-111
A STUDY ON WOMEN ENTREPRENEURSHIP STRUGGLES AND CHALLENGES IN INDIA
A. Rajpriya, J. Sangeetha 112-113