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IJMSS - Jan 8(2.1) Special Issue 2019 consists of information about papers submitted for:
Transformative Technology in Commerce and Management – Impact on Indian Economy
in Collaboration with Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore, T.N., India.Table of Contents
Research Papers
EMPIRICAL STUDY ON DOMESTIC VIOLENCE AND WOMEN EMPOWERMENT IN URBAN SLUMS IN COIMBATORE | |
R. Kalpana, K.T. Geetha | 1-4 |
EXPORT PERFORMANCE OF PHARMACEUTICAL INDUSTRY IN INDIA | |
N.M. Varshini, M. Manonmani | 5-9 |
EFFICACY OF ONLINE REVIEW CHARACTERISTICS ON PURCHASE DECISION OF CONSUMER ELECTRONICS THROUGH E-COMMERCE WEBSITES | |
D. Arthi, P. Santhi | 10-14 |
THE DIGITAL SUBJECT: DIGITAL MEDIA PLATFORMS AND CHANGING VIEWERSHIP PATTERNS | |
Jayashree Venkatadurai | 15-18 |
A STUDY ON POSTAL SAVINGS- AN INVESTMENT ALTERNATIVE TO THE RURAL AREAS | |
E. Jothilakshmi, P. Santhi | 19-22 |
AN IMPECCABLE ONLINE SINGLE WINDOW CLEARANCE SYSTEM ENTAILING EASE OF STARTING BUSINESS | |
Nayana Prabhash | 23-27 |
DEMAND, ACCEPTABILITY AND E-MARKETING OF ORGANIC PRODUCTS | |
M.V.D. Aswathy, Sherly Thomas | 28-31 |
MARKET CAPITALIZATION AND FACTORS AFFECTING IT: AN EMPIRICAL STUDY | |
C.V. Jayanthi, L. Jayanthi | 32-36 |
THE IMPACT OF E – RAKAM ON THE INDIAN FARMERS – AN ECONOMIC PERSPECTIVE | |
V. Vimala | 37-40 |
CUSTOMER PERCEPTION TOWARDS SMALL FINANCE BANK WITH SPECIAL REFERENCE TO ESAF SMALL FINANCE BANK | |
P. Prameela, K. Kanniammal | 41-46 |
CONSUMER ATTITUDE TOWARDS APP BASED CAB SERVICES IN COIMBATORE CITY | |
P. Sasirekha, U. Jerinabi | 47-50 |
AN EMPIRICAL STUDY ON FACTORS INFLUENCING WORK LIFE BALANCE OF PRIVATE SCHOOLS’ WOMEN TEACHERS WORKING IN ERODE CITY | |
M. Prema, S. Suresh | 51-53 |
SUSTAINABILITY THROUGH GREEN PRACTICES: WILLINGNESS TO ADAPT PLASTIC BAN INITIATIVE AMONG CONSUMERS IN COIMBATORE CITY | |
Reshma Ravindran, M.A. Vijaya | 54-58 |
ROLE OF KNOWLEDGE MANAGEMENT STRATEGIES ON EMPLOYEES PERFORMANCE IN SELECTED INFORMATION TECHNOLOGY COMPANIES IN BANGALORE | |
T. Ravikumar, M. Sriram | 59-62 |
AWARENESS AND UTILISATION OF KISAN CREDIT CARD SCHEME – A STUDY WITH REFERENCE TO PRIMARY AGRICULTURE CREDIT COOPERATIVE SOCIETIES IN MADURAI DISTRICT | |
R. Mangalam, I. Nagarajan | 63-67 |
IMPACT OF CLIMATE CHANGE ON FOOD GRAINS PRODUCTION IN PRE AND POST REFORM PERIOD IN INDIA | |
S. Seethalakshmi, S. Gandhimathi | 68-71 |
JOB SATISFACTION AMONG MEDICAL REPRESENTATIVES IN KERALA: AN ANALYTICAL STUDY | |
Gabriel Simon Thattil, K.P. Sajina | 72-76 |
A STUDY ON CONSUMERS BRAND PREFERENCES OF SELECTED FMCG PRODUCTS WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT | |
Ramya John, P. Santhi | 77-80 |
IMPACT OF ECONOMIC VALUE ADDED AND EARNINGS PER SHARE ON SHARE PRICE | |
B. Mirttika, G. Santhiyavalli | 81-85 |
A STUDY ON NON-PERFORMING ASSETS OF SELECT SCHEDULED COMMERCIAL BANKS | |
S. Sangamithra, G. Santhiyavalli | 86-91 |
AWARNESS OF DIGITAL FINANCIAL SERVICES AMONG RURAL HOUSEHOLDS – A STUDY WITH SPECIAL REFERENCETO MALAPPURAM DISTRICT | |
K. Geetha, K. Kanniammal | 92-96 |
INVESTORS PERCEPTIONS TOWARDS SAVING CUM INVESTMENT SCHEME – WITH REFERENCE TO ULIPS (UNIT LINKED INSURANCE PLANS) | |
B.G. Akshatha | 97-101 |
DIMENSIONS OF PERSONALITY TRAITS AND INVESTMENT PATTERN | |
D. Geetha, K.N. Rathi | 102-106 |
SOCIO-ECONOMIC STATUS AND WORKING CONDITIONS OF STREET CHILDREN IN COIMBATORE CITY | |
V. Malarvizhi | 107-109 |
A STUDY ABOUT CULTURE - HERITAGE TOURISM IN COIMBATORE | |
S. Dhanabagiyam | 110-113 |
HERITAGE TOURISM DEVELOPMENT OF GREAT LIVING CHOLA TEMPLES: A STUDY ON VISITORS PERCEPTION AND GIS REPRESENTATION | |
Sandhya Durga Prasad, V.T. Bindu | 114-120 |
DEVELOPMENT ISSUES IN THE POST REFORMS PHASE – HOW INCLUSIVE IS INDIA’S DEVELOPMENT PROCESS? | |
A.C. Kavitha, P. Parvathy | 121-124 |
CUSTOMER PREFERENCE TOWARDS ONLINE BANKING | |
R. Ramya, B. Indirapriyadharshini, N. Giri | 125-128 |
INVESTORS PREFERENCE TOWARDS LIFE INSURANCE INVESTMENT PORTFOLIO | |
S. Kokila, K. Kanniammal | 129-132 |
Articles
AWARENESS WITHOUT KNOWLEDGE: AN OUTLOOK OF LOW PENETRATED CONTACT LENSES IN INDIA | |
Deependra Sharma, Satyam Gupta | 133-135 |
TALENT MANAGEMENT IN INDIAN SOFTWARE COMPANIES – A DESCRIPTIVE STUDY | |
B. Gunashree, V. Manjunatha | 136-140 |
DIGITAL INDIA - A TRANSFORMATIVE TECHNOLOGY IN EVERYDAY LIFE | |
P. Jeyaashri Sai, A. Pankajam | 141-143 |
RELEVANCE OF PROFESSIONALISM IN CO-OPERATIVES IN THE ERA OF TRANSFORMATIVE TECHNOLOGIES | |
A.J. Lakshmi, G. Raju | 144-150 |
RECENT TRENDS IN CSR IN INDIA | |
R. Karunambika, J. Arthi | 151-153 |
AN OUTLOOK OF LOW PENETRATED CONTACT LENSES | |
Sathyam Gupta | 154-155 |