

IJMSS - September 8(1.1) Special Issue 2018 consists of information about papers submitted for:
Advancement in Business in the Digital Era
in Collaboration with PG Department of Commerce, Jamal Mohamed College (Autonomous), Tiruchirappalli-620020, Tamil Nadu, India.
Table of Contents
Research Papers
INFLUENCE OF DEMOGRAPHIC VARIABLES ON LEVEL OF AWARENESS REGARDING RETIREMENT PLANNING |
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K. Seethal, B. Menaka | 1-4 |
ENVIRONMENTAL SUSTAINABILITY BY MANUFACTURING INDUSTRIAL UNITS IN VIRUDHUNAGAR DISTRICT |
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A A. Magesan, P. Rajmohan | 5-10 |
A STUDY ON CUSTOMER PREFERENCE TOWARDS DIRECT TO HOME (DTH) SERVICES WITH REFERENCE TO TIRUCHIRAPPALLI DISTRICT |
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E. Mubarak Ali, A. Mohamed Rasith | 11-14 |
A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS IN BANGALORE CITY |
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Hariharan Ravi, R. Ayswarya | 15-18 |
CORPORATE SOCIAL RESPONSIBILITY – AS A LIAISON ROLE OF HUMAN RESOURCE MANAGERS |
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K. Sheik Fareeth | 19-22 |
CUSTOMER SATISFACTION TOWARDS ELECTRONIC SHOPPING WITH REFERENCE TO TIRUCHIRAPPALLI DISTRICT |
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S. Ganapathi | 23-26 |
A STUDY ON BRAND PREFERENCE OF YOUTH TOWARDS GLOBAL BRANDS OF APPARELS IN TRICHY CITY |
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S. Gopi, S. Prathip Kumar | 27-30 |
BRAND AWARENESS AND CUSTOMER SATISFACTION TOWARDS HEALTH DRINKS |
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E. Mubarak Ali, G. Hadi Mohamed | 31-34 |
CONSUMER PERCEPTION AND SATISFACTION TOWARDS ONLINE SHOPPING IN KARUR DISTRICT |
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P. Arivazhagan | 35-40 |
A STUDY ON CUSTOMER PERCEPTION TOWARDS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICES OF STATE BANK OF INDIA IN TIRUCHIRAPPALLI |
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M.A. Parveen Banu, A. Nilofer | 41-44 |
A STUDY ON PASSENGER SATISFACTION TOWARDS SOUTHERN RAILWAY SERVICES WITH SPECIAL REFERENCE TO TRICHIRAPPALLI CITY |
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A. Ansar Ali | 45-48 |
EFFECT OF ORGANISATIONAL CLIMATE IN PUBLIC SECTOR BANKS IN SELECT DISTRICTS OF TAMIL NADU |
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K. Halimunnisa | 49-52 |
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA MARKETING WITH REFERENCE TO TIRUCHIRAPPALLI CITY |
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M.H.N. Badhusha | 53-56 |
A STUDY ON CONSUMERS’ ATTITUDE TOWARDS F-COMMERCE IN TIRUCHIRAPPALLI DISTRICT |
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G. Reka | 57-60 |
A STUDY ON BIVARIATE CAUSALITY LINK BETWEEN FOREIGN DIRECT INVESTMENT AND ECONOMIC GROWTH - EVIDENCE FROM INDIA |
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M. Jasmine Fairose | 61-64 |
A COMPARATIVE STUDY ON PROBLEMS AND PROSPECTS OF HOUSING FINANCE IN HDFC AND ICICI IN TIRUCHIRAPPALLI DISTRICT |
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K. Beema Rao, S. Gulam Mohamed | 65-68 |
A STUDY ON SAVINGS AND INVESTMENT PATTERNS OF COLLEGE TEACHERS IN TIRUCHIRAPPALLI DISTRICT |
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P. Anwar Basha | 69-72 |
AN EMPIRICAL STUDY ON IDENTIFICATION OF FACTORS INFLUENCING PURCHASE OF INTERNET PLANS AMONG CUSTOMERS IN TIRUCHIRAPPALLI DISTRICT |
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Y. Razeeth Khan | 73-76 |
A STUDY ON CUSTOMER SATISFACTION IN INTERNET BANKING WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI CITY |
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E. Mubarak Ali, G. Philomine Joan Of Arc | 77-80 |
A STUDY ON CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING IN TIRUCHIRAPPALLI |
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M.A. Parveen Banu, A.S. Minhaj Begum | 81-84 |
CAUSES OF WORK PLACE STRESS INFLUENCING AMONG THE SCHOOL TEACHERS – A STUDY |
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D. Ramya | 85-88 |
USAGE OF MOBILE BANKING SERVICES AMONG THE CUSTOMERS OF STATE BANK OF INDIA IN TIRUVERAMBUR BRANCH |
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V. Parameswari, A. Zeenath Amman | 89-92 |
PRIVATE SECTOR BANK CUSTOMERS’ SATISFACTION IN RESPECT OF PROTECTION AGAINST VICTIMIZATION THROUGH CYBERCRIME IN KARUR DISTRICT |
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Chi Nanjappa, S. Sathish | 93-96 |
CONSUMERS’ PERCEPTION TOWARDS GREEN PRODUCTS IN KARUR DISTRICT OF TAMILNADU |
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Chi Nanjappa, P. Padma | 97-100 |
A STUDY ON CUSTOMER AWARENESS TOWARDS E-BANKING SERVICES PROVIDED BY INDIAN BANK IN TIRUCHIRAPPALLI |
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M. Marimuthu, K. Indumathi Velmurugan | 101-104 |
A STUDY ON CUSTOMER’S PERCEPTION REGARDING ATM CARD SERVICES OF PUBLIC SECTOR BANKS IN TIRUCHIRAPPALLI TOWN |
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M. Radhakrishnan | 105-108 |
STRESS AT WORKPLACE – AN EMPHIRICAL STUDY OF ANGANWADI WORKERS IN TIRUCHIRAPPALLI DISTRICT |
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M. Caleb Kesavan, G. Gobi | 109-112 |
THE MANTLE OF POSSIBILITIESFORDEVELOPING AND USING HUMAN CAPACITIES IN ATTAINING DESIRABLE QUALITY OF WORK LIFE |
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P. Murugan, R. Rajanbabu | 113-116 |
CONSUMER PERCEPTION ON PHYSICAL FACILITIES IN RETAIL SHOPPING STORES IN PUDUKKOTTAI DISTRICT - A STUDY |
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A. Parvathi | 117-120 |
FUNCTIONS OF SOCIAL FACTORS IN MOULDING THE SPECTRUM OF SKILLS IN WOMEN ENTREPRENEURS |
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C. Subramanian, G. Ganeshkumar | 121-124 |