International Journal of Management and Social Sciences (IJMSS)
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IJMSS - April 8(2.5) Special Issue 2019 consists of information about papers submitted for:
ICRBIT: Research in Business Management and Information Technology
in Collaboration with MBA Department, RNS Institute of Technology, Dr. Vishnuvardhan Road, Bengaluru-560098, Karnataka, India.Table of Contents
Research Papers
| RELATIONSHIP BETWEEN STOCK, FOREIGN EXCHANGE AND COMMODITY MARKETS –A STUDY IN THE INDIAN CONTEXT |
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| M. Ajoy Kumar, Vivek GS, Usha C. | 1-5 |
| A STUDY ON EFFECTIVENESS OF SOCIAL MEDIA AS A PROMOTIONAL TOOL IN MARKETING FOR START-UPS IN BANGALORE |
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| Bharath Bhushan B., U. Bhojanna | 6-12 |
| AN EMPIRICAL STUDY ON CHALLENGES FACED BY HUMAN RESOURCE MANAGERS TOWARDS RECRUITMENT OF IT PROFESSIONALS AND ITS INFLUENCE OF EMPLOYEE PERFORMANCE AT BANGALORE |
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| Gururaj R. Patil, Srihari Vadavi | 13-18 |
| AN EMPIRICAL STUDY ON WORK LIFE BALANCE |
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| Kiran Kumar Thoti, Sri Lalitha Devi C., Susmitha R. | 19-26 |
| A STUDY ON IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION WITH REFERENCE TO TRUCK/BUS RADIAL TYRES |
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| Madhusudhan TK, Kesava Rao GV | 27-31 |
| PERFORMANCE EVALUATION OF MUTUAL FUNDS AT ICICI SECURITIES PVT LTD |
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| Manjunatha M K., TP Renukamurthy | 32-35 |
| PERFORMANCE EVALUATION OF INDIAN EQUITY MUTUAL FUND SCHEMES IN INDIA |
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| Shruthi MP, T. Manjunatha | 36-39 |
| AN EVENT STUDY ON THE REACTION OF STOCK RETURNS TO MERGER ANNOUNCEMENTS: A SPECIAL REFERENCE TO BANK OF BARODA, DENA BANK, & VIJAYA BANK MERGER |
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| NM Sumanth Kumar, Tamizharasi D. | 40-44 |
| AN EMPIRICAL STUDY ON THE PERFORMANCE EVALUATION OF IPO’S LISTED IN NSE |
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| Poornima SR, Chetan Shetty, Tamizharasi D. | 45-47 |
| A STUDY ON ROLE OF SOCIAL MEDIA AS A MARKETING TOOL WITH SPECIAL REFERENCE TO BHARTI AIRTEL |
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| Rekha Gothe, Murugesha BN | 48-51 |
| AGRIPRENEURSHIP: A BASE FOR RISK MITIGATION IN AGRICULTURE; AN INQUEST WITH SPECIAL REFERENCE TO KALAHANDI DISTRICT OF ODISHA |
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| Saswat Kumar Pani, Sanjaya Kumar Satapathy | 52-57 |
| IMPACT OF EXPERIENCE ON OPINION LEVEL OF BANK EMPLOYEES |
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| S. Valli Devasena | 58-60 |
| A STUDY OF SENSITIVITY AND DELTA HEDGING STRATEGY FOR OPTION CONTRACTS |
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| Asha KA, T. Manjunatha | 61-66 |
| PARAMETER EVALUATION OF INDIAN INFORMATION TECHNOLOGY COMPANIES USING DUPONT MODEL |
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| Praveen Gujjar J, T. Manjunatha | 67-68 |
| A STUDY ON STRESS CAUSING FACTORS AMONG INFORMATION TECHNOLOGY EMPLOYEES AFFECTING ORGANISATION PRODUCTIVITY |
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| Pradeep MP, Ramanatha HR | 69-72 |
| FACTORS IMPACTING CONSUMER ATTITUDE TOWARDS THE DIGITAL FINANCIAL SERVICE WITH REFERENCE TO MOBILE APP |
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| Santosh Basavaraj | 73-77 |
| AN ANALYTICAL STUDY ON THE FACTORS INFLUENCING INDIVIDUAL INVESTORS’ DECISION MAKING BEHAVIOUR IN THE SELECTED DISTRICT OF BANGALORE |
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| Jayaram . | 78-89 |
| BRICS COUNTRIES STOCK MARKET MOVEMENTS: AN EMPIRICAL ANALYSIS |
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| Dileep ., GV Kesava Rao | 90-94 |
| A STUDY ON INVESTOR’S INVESTMENT DECISION ON EQUITY SHARES IN SECONDARY MARKET |
|
| Leela MH | 95-99 |
| STRESS MANAGEMENT- AN OVERVIEW |
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| MS Yathish Chandra, Rashmi MJ | 100-103 |
Review Paper
| GREEN MARKETING STRATEGIES TO ENHANCE SUSTAINABILITY AND PROFITABILITY OF HANDLOOM SILK IN KARNATAKA |
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| BA Karpagam, MS Yathish Chandra | 104-106 |
Research Articles
| A STUDY ON ASSESSMENT OF STUDENTS SATISFACTION IN NBA ACCREDITED ENGINEERING COLLEGES IN BANGALORE |
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| Anitha GH, PV Raveendra | 107-111 |
| INFLUENCE OF MIGRATION ON WORK LIFE INTEGRATION OF MIGRANT ACADEMICIANS IN BENGALURU |
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| M Anto Juliet Mary, Vani Ramesh | 112-116 |
| IMPLEMENTATION OF E-OFFICE IN GOVERNMENT SCIENTIFIC ORGANISATION |
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| Rizwana M., KH Satish | 117-123 |
| A STUDY ON INTERNAL AND EXTERNAL VARIABLES INFLUENCING IMPULSIVE PURCHASE BEHAVIOUR OF APPAREL CUSTOMERS |
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| Roopa J., HH Ramesha | 124-127 |