International Journal of Management and Social Sciences (IJMSS)
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IJMSS - Feb 8(2.3) Special Issue 2019 consists of information about papers submitted for:
ADIVIDYA - National Level Symposium
in Collaboration with Sri Krishna Adithya College of Arts and Science, Sugunapuram, Kuniamuthur P.O., Coimbatore, Tamil Nadu, India.Table of Contents
Research Papers
| BUYING BEHAVIOUR OF CONSUMER TOWARDS ONLINE SHOPPING |
|
| Sangeetha R., Sumithra Devi | 1-4 |
| A STUDY ON COLLEGE STUDENTS’ ATTITUDE TOWARDS TAMIL NADU STATE TRANSPORTATION CORPORATION BUS SERVICES WITH SPECIAL REFERENCE TO COIMBATORE CITY |
|
| G. Sowmya, N. Shahin | 5-7 |
| CUSTOMER PREFERENCE ON COLGATE AND DABUR WITH SPECIAL REFERENCE TO COIMBATORE CITY |
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| Indhu Mathi S, M. Avanthika | 8-10 |
Review Paper
| CASHLESS ECONOMY – A REVIEW |
|
| R. Lakshmi Priya, Bala Manoj S, Keerthana K | 11-15 |
Research Articles
| NEW DIRECTIONS AND INNOVATIONS IN HUMANITIES: EMPIRICAL STUDY OF A SOLVENCY ANALYSIS OF SELECTED PHARMACEUTICAL COMPANIES IN INDIA |
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| S. Nisanth, M. Saravana Kumar | 16-19 |
| CUSTOMER SATISFACTION TOWARDS HIMALAYA PRODUCTS |
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| Shreekarthika ., P. Gowri | 20-22 |
| IMPORTANCE OF STRESS MANAGEMENT |
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| Sherin J, Shalini S, Archana M | 23-25 |
| A STUDY ON CONSUMER PERCEPTION TOWARDS HIMALAYA SKINCARE PRODUCT REFERENCE TO COIMBATORE CITY |
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| M. Shalini, R. Ramya | 26-29 |
| A STUDY ON VOLATILITY OF GOLD AND SILVER PRICES IN MCX |
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| A. Sujetthra, J. Sujitha | 30-32 |
| A STUDY ON CUSTOMER SATISFACTION TOWARDS E-BANKING SERVICES PROVIDED BY COMMERCIAL BANKS IN COIMBATORE CITY |
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| Kavitha ., L. Suleka | 33-37 |
| A COMPARITIVE STUDY BETWEEN JET AIRWAYS AND AIR INDIA |
|
| Steve Anthony Fernandez, Ramya . | 38-41 |
| CUSTOMER ATTITUDE TOWARDS UNBRANDED GARMENTS |
|
| V. Ravichandran, Saravana Kumar | 42-44 |
Articles
| E-MARKETING |
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| A. Sukumar, Akila K, Dharchana E | 45-47 |
| E-COMMERCE AND E-BANKING |
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| Abinaya E., Leena A. | 48-50 |
| ENTREPRENEURSHIP: THE MODEL |
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| Sri Bhagavath Geetha M., Pooja K., Golkonda C. Rathi | 51-54 |
| BIG DATA FOR BUSINESS PLAN |
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| Kafila Parveen K., Menaga K., Vinisha A. | 55-58 |
| CUSOMER REALATIONSHIP MANAGEMENT |
|
| Akshaya CB., Sherin J., Archana M. | 59-61 |
| E-MARKETING – THE PRESENT SCENARIO |
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| M. Sathiya Rekha, V. Meena, T. Thiripura Sundari | 62-65 |
| CONTENT MARKETING |
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| Sindhu V., Sindhia Keerthana C., Saranya B. | 66-67 |
| CONTENT MARKETING |
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| A. Rahul, R. Muhammed Shameer, D. Satheesh Kumar | 68-70 |
| E-TAILING |
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| Rajne Ragul C., Aswathi S., Sowmiya A. | 71-73 |
| FINANCE |
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| E. Abinaya, Mohammed Aashique A, Deepak L. | 74-76 |
| PREFACE OF GST AND IT’S MODIFY ON INDIAN INDUSTRY ATMOSPHERE |
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| K. Muthukumar, A. Prabhu | 77-81 |
| WORK LIFE BALANCE OF WOMEN EMPLOYEE AN OVERVIEW |
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| S.T. Sarvana Kumar, K. Sivabakiam | 82-83 |
| E-COMMERCE |
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| Janaranjani B., Pavithra S., Vishnu B. Menon | 84-87 |
| MODERN MARKETING |
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| G. Deepa, N. Divya, N. Mohana Priya | 88-89 |
| ROLE OF PAYMENT BANKS IN STIMULATING FINANCIAL INCLUSION IN INDIA |
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| M.P. Prince Allwyn Jebaraj, V. Kiruthika | 90-91 |
| EDUCATIONAL DATA MINING |
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| Ramajayam G., Likitha MS, IP Yuvashree | 92-95 |