Vol 8, No 2.6 (2019)

IJMSS - June 8(2.6) International Conference Proceeding Special Issue 2019

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IJMSS - June 8(2.6) Special Issue 2019 consists of information about papers submitted for:

Developing Organizations for the Future: Re-Interpreting the Modern Business Landscape

in Collaboration with ICFAI Business School, Bangalore, Karnataka, India.

Table of Contents

Research Papers

FINANCING DECISION AND FINANCIAL CONSTRAINT: A CASE OF NEPAL
Prem Prasad Silwal 1-9
IMPACT OF DIGITAL MARKETING AND CUSTOMER PURCHASE INTENTION WITH RESPECT TO JEWELLERY INDUSTRY
Mudita Sinha, Leena Fukey 10-18
CONSUMER PERCEPTION AFTER REBRANDING EXERCISE
M.K.M. Manikandan, T.K. Anurekha 19-22
A STUDY ON IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION WITH REFERENCE TO REPLACEMENT SALES OF TRUCK/BUS RADIAL (TBRS) TYRES
T.K. Madhusudhan, G.V. Kesava Rao 23-30
SYSTEMATIC INVESTMENT PLAN: ROADMAP TO WEALTH CREATION
V. Vijaya, Ravi Thodla 31-35
A STUDY ON CUSTOMER SATISFACTION OF DIGITAL ONLINE MOBILE WALLETS IN BENGALURU CITY INDIA
A. Mayur Kumar 36-46
ECO-FRIENDLY PACKAGING IN FOOD PROCESSING INDUSTRIES
M. Yashasvini, D. Anupama Sundar 47-51
INVESTMENT IN MUTUAL FUNDS: AN EMPIRICAL STUDY ON INFLUENCE OF SYSTEMIC FACTORS (2012-2018)
Davinder Kaur Suri, Dimple Pandey 52-59
AN ANALYSIS OF CRITICAL FACTORS AFFECTING BUSINESS SUSTAINABILITY WITH RESPECT TO AGRI ENGINEERING MANUFACTURING COMPANIES USING STRUCTURAL EQUATION MODELLING
N. Usha, G. Devakumar 60-65
INFLUENCE OF CAPITAL ADEQUACY NORMS AND ASSET QUALITY REVIEW ON CREDIT GROWTH, NPA AND PROFITABILITY: ASSESSMENT OF INDIAN BANKS FOR BETTER FUTURE
T Mohanasundaram, Anndal . 66-77
PERFORMANCE EFFICIENCY OF VARIOUS INDIAN STOCK MARKET INDICES – A NON-PARAMETRIC APPROACH
Deepa Venugopal, M.V. Subha 78-83
AN EMPIRICAL STUDY ON IMPACT OF EXCHANGE RATES ON INDIAN STOCK MARKET
Dileep ., GV Kesava Rao 84-87
CONSTRUCTION OF AN OPTIMAL PORTFOLIO USING SHARPE’S SINGLE INDEX MODEL: A STUDY WITH NSE NIFTY STOCKS IN 2017
Pankaj Choudhary, Praveen Choudhry, Manisha Choudhary 88-92
JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT OF CIVIL PERSONNEL IN NEPAL
Raju Kumar Rai 93-102

Research Articles

IMPACT OF DEMOGRAPHIC VARIABLES ON BEHAVIOURAL BIASES OF AN INDIVIDUAL INVESTOR IN INDIAN CAPITAL MARKET
HV Vinay, GV Kesava Rao 103-108
UNDERSTANDING THE FACTORS CONTRIBUTING TOWARDS HIGH ATTRITION IN THE BPO INDUSTRY AND PROPOSING A RETENTION MODEL
Preethi Stanley 109-113
PERCEIVED EFFECTIVENESS OF INNOVATION IN SMALL AND MEDIUM SIZE HOSPITALITY ENTERPRISES IN NEPAL
Prakash Kumar Gautam 114-119
MARKETING STRATEGIES FOR THE DISCERNING ‘NEW WOMAN’ – CAN WOMEN’S MAGAZINES BE FAR BEHIND?
K.S. Lakshmi 120-126
STRATEGIES OF CUSTOMER ENGAGEMENT TOWARDS THE E-COMMERCE WEB SITES
Desai Krishna Gayathri, Devaraju . 127-131
IMPACT OF THE AMBIANCE OF A SHOPPING MALL ON CONSUMERS’ PERCEPTIONS AND PREFERENCES: AN EMPIRICAL STUDY IN THE INDIAN CONTEXT
Seeboli Ghosh Kundu, Subhankar Baishya 132-137

Review Article

SWAYAM: FORTIFYING HIGHER EDUCATION SYSTEM IN DIGITAL ERA
Chandra Sekhar Pinipilli, Venkata Ramana Murthy Kudumula 138-141
REVIEW OF PPP FINANCE MODEL FOR INFRASTRUCTURE DEVELOPMENT: SUSTAINABILITY PERSPECTIVE
Nilesh Agarchand Patil 142-147