International Journal of Management and Social Sciences (IJMSS)
Open Access
Subscription Access
IJMSS - September 8(1.2) Special Issue 2018 consists of information about papers submitted for:
Advancement in Business in the Digital Era
in Collaboration with PG Department of Commerce, Jamal Mohamed College (Autonomous), Tiruchirappalli-620020, Tamil Nadu, India.
Table of Contents
Research Papers
| A STUDY ON RISK AND RETURN ANALYSIS OF SELECTED STOCK IN BOMBAY STOCK EXCHANGE |
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| A.M. Mohamed Sindhasha, S. Mohammed Safi | 125-130 |
| A STUDY ON CUSTOMER PERCEPTION TOWARDS MOBILE NUMBER PORTABILITY WITH SPECIAL REFERENCE TO TRICHY TOWN |
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| N. Shaik Mohamed, A. Mehathab Sheriff | 131-135 |
| IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN TIRUCHIRAPPALLI |
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| R. Khader Mohideen, A. Sophia Alphonse | 136-140 |
| A STUDY ON BUYING BEHAVIOUR OF CONSUMERS TOWARDS INSTANT FOOD PRODUCTS IN KARUR DISTRICT |
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| E. Mubarak Ali, A.A. Syed Ibrahim | 141-143 |
| AN ANALYSIS ON ACCOUNTS RECEIVABLE MANAGEMENT WITH SPECIAL REFERENCE TO ACCENTURE (BANGALORE) |
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| S. Oviya, E. Bhuvaneshwari | 144-147 |
| WOMEN EMPOWERMENT THROUGH ENTREPRENEURSHIP DEVELOPMENT AMONG COLLEGE TEACHERS WITH REFERENCE TO TIRUCHIRAPPALLI CITY |
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| M. Marimuthu, S. Dhilshathunnisa | 148-151 |
| AGRIBUSINESS BLOOMING THROUGH AGRITECH |
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| B. Varadarajan, K. Ranjith Kumar | 152-154 |
| A STUDY ON BRAND PREFERENCE OF WASHING MACHINES WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI CITY |
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| P.L. Senthil, S. Saleem | 155-158 |
| EXOGENOUS & ENDOGENOUS FACTORS INFLUENCING THE ACCEPTANCE OF SMARTPHONE RECRUITMENT APPLICATION: A CONCEPTUAL MODEL |
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| B. Fuzail Ahmed, J. Khaja Sheriff | 159-163 |
| A STUDY ON CUSTOMER SATISFACTION IN E- BANKING |
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| Y. Moydheen Sha, L. Asid Ahamed | 164-167 |
| CUSTOMER SATISFACTION TOWARDS E-SERVICES IN SELECT PRIVATE SECTOR BANKS IN TIRUCHIRAPPALLI DISTRICT |
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| E. Mubarak Ali, K. Riyazahamed | 168-171 |
| A STUDY ON CUSTOMER PERCEPTION OF USING NET BANKING SERVICES WITH REFERENCE TO PUBLIC SECTOR BANKS |
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| S. Mohamed Mohideen, S. Rizvan Ahamed | 172-177 |
| A STUDY ON THE CONTINUING RAPID DEVELOPMENTS AND STRATEGIC INTELLIGENCE ADOPTED BY COMMUNICATION MEDIA INDUSTRY IN INDIA |
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| S. Maris Shinia Clarissia | 178-181 |
| A STUDY ON THE LEVEL OF AWARENESS AMONG THE COLLEGE STUDENTS ABOUT THE CASHLESS TRANSACTION (WITH SPECIAL REFERENCE TO TIRUCHIRAPALLI) |
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| T. Unnamalai, N. Rajalakshmi | 182-187 |
| WORKING CAPITAL PERFORMANCE EFFICIENCY: A STUDY ON SELECT PAPER MILLS IN INDIA |
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| S. Basheer Ahamed, N. Mohamed Siddiq | 188-191 |
| CONSUMER BEHAVIOR TOWARDS THE ORGANIC CEREALS –AN ANALYSIS |
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| J. Elanchezhian, K. Kalaichelvi | 192-198 |
| A STUDY ON TOURISM MARKETING DEVELOPMENT WITH SPECIAL REFERENCE TO TIRUCHIRAPALLI DISTRICT, TAMILNADU |
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| M. Jamila Nasiha | 199-203 |
| A STUDY ON ADVERTISING EFFECTIVENESS TOWARDS VODAFONE, WITH REFERENCE TO VILLUPURAM DISTRICT |
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| B. Shirly, E. Anandhi | 204-209 |
| A STUDY ON EMPLOYEE ENGAGEMENT: AN EMPIRICAL STUDY |
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| Sunpreet Kaur Dhir, Biswajit Satpathy | 210-214 |
| AN ANALYSIS OF CRYPTOCURRENCY USERS’ CONFIDENCE |
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| A. M. Mohamed Sindhasha, K. Halimunnisa | 215-217 |
| CONSUMER SATISFACTION IN TWO WHEELER VEHICLE: SPECIAL REFERENCE TO LALGUDI TALUK IN TRICHIRAPPALLI DISTRICT |
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| M. Marimuthu, U. Jahir Hussain | 218-223 |
| A STUDY ON CUSTOMER PERCEPTION ON PAYMENT SYSTEM THROUGH ELECTRONIC BANKING IN TIRUCHIRAPPALLI TOWN |
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| S. Jerome | 224-227 |
| TOURIST PREFERENCE TOWARDS HOTEL INDUSTRY IN TIRUCHIRAPPALLI CITY |
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| Shilpa A. Talreja, S. Praveena | 228-231 |
| A STUDY ON CONSUMER BEHAVIOUR TOWARDS ORGANISIED RETAIL OUTLETS WITH REFERENCE TO TIRUCHIRAPPALLI CITY |
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| M. Sharmila, S. Gayathri Devi | 232-236 |
| EFFECT OF OVERCONFIDENCE BIAS ON INVESTMENT DECISION MAKING - A STUDY |
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| A. Arun Kumar, M. Babu | 237-243 |
| AN ANALYSIS OF SELECTED LIQUID SCHEMES OF TATA MUTUAL FUND HOUSE IN INDIA |
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| M. Kaja Muhaideen | 244-249 |
| IMPACT OF NPA ON THE NET PROFITS OF INDIAN COMMERCIAL BANKS |
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| S.K. SUKHUNA, V. PARAMESWARI | 250-254 |
| A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING IN TRICHY CITY |
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| P. Sugunalakshmi, R. Gowri | 255-259 |
| BANKING & FINANCE SECTOR IN THE DIGITAL ERA: CHALLENGES AND OPPORTUNITIES FOR SUCCESS |
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| Kastoori Srinivas | 260-263 |
| HAWALA SYSTEM INTHE DIGITAL ERA |
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| M. Balasubramanian, K. M. Amanullah | 264-267 |
| A STUDY AND GROWTH OF FUND TRANSFERS THROUGH UNIFIED PAYMENT INTERFACE (UPI) IN INDIAN BANKING INDUSTRY |
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| K. Vijaya Kumar, H. Jagir Hussain | 268-271 |
| CUSTOMER SATISFACTION TOWARDS SAMSUNG PRODUCTS IN TIRUCHIRAPPALLI |
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| D. Indumathi | 272-276 |
| AN ANALYSIS ON DOMINANT FACTOR OF JOB STRESS AND ITS IMPACT ON THE JOB SATISFACTION OF SCHOOL WOMEN TEACHERS IN TIRUCHIRAPPALLI. |
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| C. Saffina | 277-280 |
| A STUDY ON STUDENT PERCEPTION OF SERVICE QUALITY IN ONLINE RETAIL SHOPPING WEBSITES |
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| A. Zeenath Amman, V. Parameswari | 281-284 |
| A STUDY ON CUSTOMER PERCEPTION ON SERVICE QUALITY OF LIFE INSURANCE CORPORATION WITH REFERENCE TO THANJAVUR CITY |
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| A.N. Christy, J.J. Jeyakumari | 285-290 |
| THE IMPACT OF GST IMPLEMENTATION AND THE SPENDING BEHAVIOUR OF CONSUMERS ON GROCERIES IN THANJAVUR CITY – A CROSS - SECTIONAL STUDY |
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| D. Heena Kausar, N. Shaik Mohamed | 291-296 |
| A STUDY ON CUSTOMER SATISFACTION TOWARDS DIGITAL MARKETING IN TRICHIRAPPALLI CITY |
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| G. Pasupathi, D. Jeganathan | 297-299 |
| FINANCIAL HEALTH OF PRIORITY SECTOR FOR INCLUSIVE BANKING ON WORKING CAPITAL IN INDIA |
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| R. Anandaraman, P. Dhanam | 300-303 |
| CONSUMERS’ PREFERENCE OF BRANDED CHOCOLATE WITH SPECIAL REFERENCE TO HYDERABAD CITY |
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| K. Rajeswari, B.V.R. Vajra | 304-307 |
| THE IMPACT OF MACROECONOMIC INDICATORS ON THE PERFORMANCE OF INDIAN STOCK MARKET – AN ANALYTICAL STUDY |
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| M. Anbukarasi, M. Devaki | 308-312 |
| PREDICTIVE ANALYSIS OF THE FACTORS THAT INFLUENCE CUSTOMERS’ PREFERENCE FOR ONLINE PLATFORMS WHILE BUYING INSURANCE POLICY |
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| A Indira, R Neelamegam | 313-318 |
| IMPACT OF VOLATILITY ON THE INDIAN STOCK MARKET WITH REFERENCE TO BANKRUPTCY OF LEHMAN BROTHERS HOLDINGS INC. |
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| M. Deivanai, S. Vanitha | 319-325 |
| A STUDY ON RISK AND RETURN RELATIONSHIP ON TOP 10 COMPANIES IN BSE STOCK INDEXES |
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| N.A. Nazrine | 326-329 |
| A STUDY ON INNOVATIVE STRATEGY OF AIRTEL NETWORK AT THANJAVUR DISTRICT |
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| U. Priya | 330-334 |
| CUSTOMER SATISFACTION TOWARDS MOBILE BANKING SERVICES WITH REFERENCE TO PUBLIC SECTOR BANKS IN TIRUCHIRAPALLI CITY |
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| M. Habeebur Rahman, M.I. Mohamed Ibrahim | 335-338 |
| JOB SATISFACTION OF EMPLOYEES OF SELECT PRIVATE SECTOR BANKS IN KOTTAYAM DISTRICT |
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| Gittu Baby, P.S. Chandni | 339-342 |
| CONSUMER AWARENESS AND ATTITUDE TOWARDS GREEN MARKETING – A STUDY WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI CITY CORPORATION IN TAMILNADU |
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| S. Praveena, N. Akilandeswari | 343-345 |